What was that you ask? The meaning of life, and the place of love in its pattern while wearing a thick knit sweater and BOSS eyewear? Well, I can't say I know the answer to that....I'm just trying really hard to look like I do. I can tell you however, that I'm the new global ambassador for BOSS eyewear. Indubitably so. The BOSS team has worked very hard on this campaign, so a huge thank you to them. I hope you guys enjoy the fruits of their labour! Come back to see more and to watch me try and use other words that I barely know the meaning of... @BOSS #BOSSEyewear #SharpenYourFocus
We apparently got a sneak peek of this shoot last month in Los Angeles and possibly in Milan, and now the first pictures and videos are coming out!
Thanks to Heidi, who spotted this Hugo Boss eyewear ad in the June issue of GQ magazine featuring a very handsome Henry.
There is also a new clip attached to the new campaign, that is being released just as Mission: Impossible Fallout gets ready for its big July rollout.
UPDATE: The whole campaign is now LIVE. It features behind the scenes clips and Henry's interview as ambassador for the brand's eyewear collection. Watch, Watch, Watch!
“Full immersion” Henry Cavill on his acting technique via @HUGOBOSS’ IG story: https://t.co/DUOg24fQJt MORE https://t.co/6hUAX8DQdy pic.twitter.com/tOXC3ymQCn— Henry Cavill News (@HenryCavillNews) May 29, 2018
From Henry's manager Dany Garcia and her team...
The new BOSS Eyewear collection has arrived. Explore the #SharpenYourFocus campaign, starring Henry Cavill: https://t.co/sRKR6tQYyS … @HUGOBOSS #BOSSeyewear pic.twitter.com/8xNw6nBMOs— Sherbet Media (@SherbetMediaLdn) June 7, 2018
More to come.