It's like Christmas day in April!
Walmart has officially revealed how fans can catch an early screening of Man of Steel the day before it opens in theaters. They also released a look at the tickets, details on an app that will unlock exclusive content, and a date for its merchandise release. Read all about it at The Hollywood Reporter.
Variety talks about why the deal is key to giving Man of Steel the exposure it's looking for. Great read.
Press release via Nikki Finke: