Picture Gallery

Sunday, March 23, 2014

'Man of Steel' Promo Racks Up Awards, Screenwriter Talks Fans

Having covered the Twilight franchise for years, we thought we had seen the granddaddy of promo campaigns, that is until Man of Steel. Now the hard work and creative minds behind the ads linked to the film, are being honored with several awards.

Public relations firm Ketchum, this week walked away with the Campaign of the Year Award for its work on behalf of Gillette. That's the campaign that had you wondering "How does the Man of Steel shave?"

Per Time Warner, last week Walmart also recognized Warner Bros. with its Entertainment Division’s Promotion Performance Supplier of the Year award for the cross-divisional Man of Steel retail program.

You KNOW the promo ideas and potential advertisers are already being lined up for Batman vs. Superman, and we can just imagine the size of THAT campaign. Minds blown. 

This week Man of Steel screenwriter David S. Goyer, was busy promoting the second season of  'Da Vinci's Demons.' During one of his interviews he mentioned the online fan reaction to his projects, and why you can't really listen to it:

"You're dealing with an incredibly vocal but incredibly tiny sort of [group]. That's a mistake that I think a lot of sometimes networks and movie studios make is sort of listening too much to [them].

"I mean, it's important to listen to the fan chatter but you're really talking about a tiny, tiny, tiny portion of your audience that may not be representative of what your mainstream audience actually thinks or feels."

While Goyer is catching some heat for those comments, it reminded us about our interview with Twilight and Dexter screenwriter Melissa Rosenberg. She had similar thoughts on the subject, when we asked her about fan feedback back in 2010:

“I have a fan site, and the fans will weigh in and say wow! you’ve cut too many things out.. or say I’ve done a fantastic job. They are very kind on my site, there are other sites I know that I don’t read, because I can’t handle that kind of intensity. You can’t make all the fans happy, you try to make as many as possible happy."

One thing we can all agree on is how talented some fans can be, when putting together fan posters for Man of Steel 2 as we wait for the real ones to be released. Such is the case with Phoenix (MisterJoMaS), who shared his latest creations. Enjoy!


  1. Goyer's attitude is troubling. Good Terrio was brought in to fix the mess his Batman script was apparently in. The controversy around MOS killed it at the BO and totally ignoring fans - have Superman kill and not save his father - does not work out. This was not the Superman we all know.

    1. The plot of MOS was what it needed to be. When I was younger, I couldn't save my father either (real life situation), but now that I'm older...I could in the same situation, but it's too late; he's gone. When I was younger, I couldn't stop what was wrong/evil, but now that I'm older and more experienced...I can at times. Re: the young Clark--he followed his father's orders not to save him...but it still haunted him for years afterward. Re: Superman killing Zod...even the military is trained to kill to protect--no one has a problem with that in a film. Why is it wrong if Superman does it to save an entire planet?_______________________________ The young Clark didn't fully realize his powers and come into his own on Day 1. He grew into becoming "Kel-El/Superman"...matured and grew stronger over time...into his Destiny...and did what he needed to do in the End--what everyone needed him to do. That resonated well enough with most of the audience...obviously...and it showed at the box office/success of the film. The idea that Superman should save the world by never hurting anyone is unrealistic. He didn't enjoy killing Zod (and it pained him to do so because he was the last of his people), but would the audience prefer that Zod kill humans/mankind instead? So that no one existed but Kryptonians? That was the only alternative. _______________________________ Superman vs. Batman will be more of how humans (Batman) will treat aliens (Superman)...and how that works out for them. And like MOS...there will be truth and reality weaved into it...about the future...the environment...and conditions occurring years before people fully realize and can see it clearly while watching it...as it will be subtly weaved throughout the story. The key to the power of the story...is to keep it more reality based in its style and delivery (like MOS--very realistic in its human/earth plot/way it is filmed/heart of story telling--even with its high tech/alien/cgi effects added)...and not make it too comic bookish or far fetched in how it adds/create additional characters who come into the scene. This is not easy, but has been done very well in MOS--Kal-El was ALIEN but sympathized with HUMANS as a result of his HEART/compassion--that is what made him special. Zack is a visionary...and Henry, the writers, actors and entire team of creators who put together the Man of Steel carried it all through very well. Best of luck to all of them with the sequel. <3 <3 <3 A.C.


Dear all, we love your feedback! -- Just some common guidelines: Please respect each other, and most importantly respect Henry. We don't like deleting comments, but we will if we feel they're offensive/inappropriate/off topic. In order to provide a safe space for our community, at times comments may be pre-moderated.
Thank you for contributing to this blog.