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Monday, February 1, 2016

'BvS' Not At The Super Bowl?, Digital Hype, Premiere Contests

That awesome fan-made cover by @wesleystark5, the perfect way to kick off the week leading up to Super Bowl Sunday!

Yes, we've heard the news. The Hollywood Reporter and Deadline, say Warner Brothers has yet to buy a TV spot for Sunday's Super Bowl. But who here really thinks Batman v Superman will have no presence at the big game ahead of the film's release next month? -- THR went on to say..

While Warner Bros. hasn't bought an ad proper, it's possible a promotional partner could plug Batman v Superman: Dawn of Justice, starring Ben Affleck and Henry Cavill, in their spot, sources say. (Rival studios say they wouldn't be surprised if some of the cast were at the Super Bowl.)


Our guess is that it will have something to do with the Doritos collaboration with director Zack Snyder. We agree with those thinking that stars may show up in person.. and you know who we're hoping to see!

According to Variety, DC Entertainment took the lead in TV ad spending recently, with Batman v Superman commercials showing up all over the place:

Ads placed for the superhero movie, which pits Ben Affleck’s Batman against Henry Cavill’s Superman, had an estimated media value of $7.74 million through Sunday, for just 11 national ad airings across 7 networks. Ads for blockbuster releases are typically placed on TV using a flood-the-zone approach, inundating viewers across a range of high- and low-cost availabilities, but DC Entertainment just executed on a high-cost, high-impact strategy, promoting “Batman v Superman” in a handful of pricey sports programming slots, including NFL Football and the College Football Playoff National Championships.

The strategy seems to be paying off.

Among the slew of comic book films set for release in 2016, including new “Captain America” and “X-Men“ adaptations, early social and digital tracking places “Suicide Squad” and “Batman v Superman” 500% stronger than competitors based on standing at the same point pre-release. “Batman v Superman” is currently the #1 film by volume, followed by “Suicide Squad” and “Deadpool.”

Pro.boxoffice.com estimates an opening weekend for Batman v Superman of around $154,000,000. It's important to note that's their long range forecast. You can read the breakdown on their site.

Finally, here are two contests you definitely want to enter..

Nationwide Mutual Insurance is also running a contest for a chance to attend the premiere, in connection with a NASCAR event taking place the third weekend of March. You can enter here

Good luck everyone, and have a great week!


  1. Superman better root for the Broncos!

  2. Superman better root for my boy, Luke Kuechly, and the Panthers too, by association. I can't stand no cheatinf, HGH taking QB, and Denver has one on their sorry, overrated team. The NFL has already crowned Manning in this fixed sport, anyway. They can thank my main man, Tom Brady for throwing the game for them later.

    I'm just watching for BvS and TMNT2 movie trailers, oh yeah and to get my Kuechly fix. Go Carolina!

  3. Is there not going to be any other promo done for BvS? As in interviews with the cast etc. I can't believe it opens in only 1 month to go, so excited!!


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